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Tower Central by name and nature

Herald Sun

Herald Sun
By Sean O’callaghan
13th October 2012

Location often sits at the top of buyer checklists, and Central South Yarra checks this box in emphatic fashion.

The Little Projects development at 3 Yarra Street is opposite South Yarra station, just 100m from Toorak Rd and walking distance from the Yarra River and Royal Botanic Gardens.

The 30-storey building, designed by RotheLowman, will feature 355 one and two-bedroom apartments and a penthouse.

Interiors from Plus Architecture have open plans and floor-to-ceiling windows to make the most of natural light, and buyers can choose between light and dark colour schemes.

Miele appliances, stone benches and mirror splashbacks are standard, while timber floors and gas fireplaces are available as upgrades.

Little Projects managing director, Michael Fox said the quality of fixtures and location would pleasantly surprise buyers.

“The Central name is derived from its proximity to the station and within South Yarra – it’s a brilliant location”, Mr Fox said.

“The fittings are in sync with Little Projects’ philospohy of going above and beyond buyer expectations.”

Prospective buyers are encouraged to visit the interactive display suite, which uses projection lighting and sound and digital imagery to create lifesize renders and virtual apartments.

Its one of the first of its kind in Australia and Mr Fox said the decision to offer this style of suite reflected the group’s approach to property development. “Little Projects’ is committed to innovation and if there’s something new to try, we’re willing to give it a go” he said.

“The decision to offer an interactive display suite and embrace the available technology follows our philosophy of leading rather than following.”

The on-site, interactive display suite, is open from Saturday to Thursday, between 1pm and 4pm.

More information is available from Little Projects sales manager Leone Steele on 03 9810 2044.

Construction of Central is due to start in the middle of next year and should be finished in 2015.

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