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Developing Our City: Central South Yarra

The Weekly Review

The Weekly Review
By Liz McLachlan
23rd October 2012

Connectivity and fashion inspired the location and design for a new $220-million, 30-storey apartment building in South Yarra’s Forrest Hill precinct.

Residents of Central South Yarra’s 357 apartments will have the luxury of a 50-metre journey to South Yarra train station for a six-minute city commute and coming home to a neighbour bordered by the Yarra River, Chapel Street and Toorak Road.

Contemporary clothing inspired the RotheLowman building design with a series of faceted gold gussets from rooftop to street level. Continuing this inventive approach is Austraila’s first interactive display suite, which immerses prospective buyers in life-sized images of apartment ineriors, with views from each level and detailed floor plans.

Central is under development by Little Projects, part of the Little Property Group, which spans residential and commecial development, asset management, and sales and leasing. Little Projects specialises in innovative, high-quality projects in premium city-fringe locations and has nearly $1 billion worth of development under way in 1800 apartments including Ilk in South Yarra, 101 Bay in Port Melbourne, St Kilda’s Halo and Silo in Brunswick East.

Managing director Michael Fox says nearly a third of the Central apartments sold to existing clients and connections before the public sales release in mid-October.

“We hae clients who buy into all of our developments because they know we like to build iconic buildings in prime locations which people will both love and aspire to live in”, says Fox.

“We create flexible interiors so that so that people can get the most from their apartments; we include a lot fo stage because people need it. Fitting out well-designed apartments is a little like fitting out a high-end yacht becuase the great design and innovation you can give people a lot of functionality.”

Central’s gallery-style lobby features natural stone and timber finishes and includes private mail areas and secure entry. On the rooftop, residents will take in 360-degree views from an indoor lap pool, gym, landscaped outdoor “Sky Terrace” with private residents lounge, 10-seat dining room and kitchen.

Central’s first five levels will be car parking and all west-facing apartments will have uninterrupted views towards the city and bay. The 170 one-bedroom apartments start at $348,000 without car parking or $430,000 with a car space, and have an internal size of either 45 or 48 square metres with balconies of five to 16 square metres. Two-bedroom apartments range from 76 to 106 square metres internally with balconies up to 117 square metres and pricing from $584,000 for a one bathroom and from $790,000 for two bathrooms. A 216-square metre penthouse is also available from $2.75 million.

Plus Architecture design director Ian Briggs says each apartment has been conceived around modern living and entertaining, with open-plan spaces to maximise light and the extensive views.

Spacious kitchens complement versatile living areas that open onto balconies. Bedrooms are fitted with plush carpet and built-in wardrobes. Bathrooms have ceramic floor tiling, semi-frameless shower screens and generous mirrored storage. High-quality fixtures include Miele stainless-steel gas cooktops, ovens and dishwashers with mirrored splashbacks and CaesarStone benchtops. Kitchens also include a study desik and joinery includes timber detail in kitchens and bathrooms.

Buyers can select a light or dark interior scheme with options of wide oak floorboards and decorative gas fireplaces for selected two-bedroom partments. Laminated glazing will dampen external noise and raise thermal efficiency. Reverse-cycle unites will heat and cool living areas and bedrooms. All two-bedroom apartments and some one-bedroom apartments will be sold with car spaces, which are also available as an additional purchase.

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