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Central South Yarra – Melbourne’s most connected address

The Homepage

The Homepage
20th November 2012

Combine an impressive building with Melbourne’s most enviable location, and you have Little Projects’ latest development, Central South Yarra.

True to its name, the centrally located, contemporary apartments successfully reinvent modern living.

Positioned in the heart of Melbourne’s most livable suburb and just 3.4km from the CBD, residents will be spoilt for choice with parklands, trendy cafes and bars, renowned restaurants, the Yarra River, The Botanic Gardens and the fashionable Chapel Street shopping district right at their doorstep.

Michael Fox, Managing Director of Little Projects says, “South Yarra has it all – we know our purchasers and residents will be spoiled for choice in order to live an enviable inner city lifestyle.”

Inspired living at its best, the $220million 30 storey development will comprise 355 one and two bedroom apartments and one large penthouse, a striking façade designed by renowned architects ROTHELOWMAN and apartment interiors by Plus Architecture.

ROTHELOWMAN brings its considerable architectural experience and design leadership to this dynamic, residential project. The confident and robust project features a striking gold band that runs down the entire length of the building’s facade, and a private residents’ rooftop retreat poised 30 storeys high boasting 360 degree views.

“The conceptual design of Central South Yarra was based on fluidity of form, inspired by fabric folds and pattern making in contemporary clothing design,” says Shane Rothe, Principal ROTHELOWMAN.

“Carving through the building, a series of facetted gold gussets erode their way down from the rooftop to ground level, and the activated street facade provides glimpses of the gold gusset connecting the entrance to the building above,” he adds.

Characterised by intelligent and considered design, each apartment has been styled to maximise space and views of the city skyline, Port Phillip Bay and the Dandenong Ranges.

Plus Architecture Director of Design, Ian Briggs says: “Each apartment has been conceived around the notion of modern living and entertaining, with open plan spaces that maximise natural light and the incredible views.”

Recalling Melbourne’s iconic laneways, a spacious gallery welcomes residents and guests in sophisticated style, with an impressive lobby featuring elegant interiors, private mail areas and secure entry. The gold from the exterior is brought within to create a ribbed ceiling for the space.

Residences feature versatile open plan living areas flooded with an abundance of natural light, with spacious kitchens complimenting the living areas – perfect for entertaining.

Spacious bedrooms are fitted with plush carpet and built in robes with a mirror finish. Two bedroom apartments offer purchasers an option of one or two bathrooms, finished with ceramic tiled flooring.

High quality fixtures are ensured throughout each apartment, with Miele appliances, stone bench tops, mirror kitchen splash backs, detailed joinery, reverse cycle heating and air conditioning and audio intercom access.

A light and dark colour scheme is available with upgrade options on offer, allowing purchasers to customise their residences with timber flooring and a decorative gas fire place, available for selected two bedroom apartments.

The ultimate in luxury and convenience, this outstanding residential landmark features a resort-style residents’ rooftop retreat, complete with a large landscaped outdoor sky terrace where residents and their guests can enjoy the panoramic views whilst soaking up the sun.

Inside, a residential retreat awaits: a kitchen is complimented by floor-to-ceiling windows; an intimate dining room provides the perfect space to host a dinner party with a ten-seater dining table; a lounge where residents and guests can unwind by the fireplace and relax in the intimate extension of their own living room.

Prices of the one bedroom apartments start from $348,000, two bedroom apartments with one bathroom start from $584,000, and two bedroom apartments with two bathrooms start from $790,000, ranging in size from 53 square metres to 106 square metres. One luxurious penthouse is available with 216 square metres of internal space is available from $2.75 million.

Central South Yarra is located at 3 Yarra Street, South Yarra.

The Australian-first interactive display suite can be viewed by appointment by calling Leone Steele on (03) 9810 2044.

For more information on the project visit

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