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Former Tip Top Bakery rises to the occasion as Little Projects development
25th March, 2014

After securing the position near Lygon Street precinct back in 2009, Little Projects has transformed the site of a formerly derelict heritage Tip Top Bakery site into an exciting new lifestyle precinct.

Brunswick East is a desirable place for such a development to be built – there are multiple tram lines taking commuters in all directions, restaurants, cafes, boutiques and Merri Creek’s picturesque walking and riding trails nearby.

Little Projects Managing Director, Michael Fox, conceived the $113 million rejuvenation plans for the site located between Edward and Weston Streets, which was dormant for almost a decade prior.

“We have always seen Brunswick East as an up-and-coming suburb and we have now unlocked this potential through this project with settlements set to commence from April this year. This is an exciting step forward for Melbourne’s North,” Fox says.

His interpretation adds an urban energy to the precinct and contributes to the mixed aesthetics that makes the Brunswick East end of Lygon Street so dynamic.

Paying homage to the original 1.2 hectare Tip Top bakery site, the development was cleverly sliced into six smaller intimate buildings: Stables, Seeds, Silo, Rye, Grain and Malt – all designed by renowned architects RotheLowman.

Each building has a unique vantage point, many with large entertainer’s balconies and views of the city and beyond. Separate street addresses give residents discreet access to their property through beautifully landscaped internal laneways by Urbis.

It is also home to The Learning Sanctuary, a 92-place childcare centre located within the Seeds building, with its own separate entry that will service families in the area. The child care centre is a first of its kind with a carefully designed rooftop that offers an outdoor space for kids to interact.

Little Projects’ Michael Fox says the boutique-style residences and additional amenities have made the development an attractive prospect for residents.

“We’re creating a community, so we consider the flow-on impact on the surrounding streets and wanted to create a precinct that adds value to the neighbourhood and that people want to be part of,” Fox explains.

An essential part of Little Projects’ strategy is respecting the original site. In this case, paying homage to the former Tip Top factory site history, keeping elements of the brick façade as well as the Art Deco stables and building internal laneways that are reminiscent of the original urban style.

“We worked closely with RotheLowman to ensure the site’s magnificent heritage was maintained, while creating quality, contemporary living in a unique master planned community,” Fox adds.

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