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Tip Top spot sells like hot cakes

The Age - Apartment Guide

The Saturday Age – Apartment Guide
29th March, 2014

Heritage bakery site is now as appealing as a fresh loaf of bread.


One can imagine the developers at Little Projects sitting in their office humming the tune to From Little Things,Big Things Grow, in fact that’s what managing director Michael Fox says is his vision for revitalising Brunswick East.

The company’s latest target is the heritage Tip Top bakery site, which Mr Fox says is now as appealing as a fresh loaf of bread thanks to his redevelopment.

He conceived the $113-million rejuvenation plan for the site after it lay dormant for almost a decade.

“After securing the prime position between Edward and Weston Streets, near the thriving Lygon Street precinct back in 2009,we transformed it into an exciting new lifestyle precinct that reinvigorates the neighborhood and adds new appeal to the urban streetscape,” he says. “

“The majority of the apartments are already sold and settlements will start next month, however some two-bedroom apartments remain and a leasing campaign is now underway.”

Mr Fox says the development pays homage to the original 1.2 hectare Tip Top site, which was sliced into six smaller intimate buildings – Stables, Seeds, Silo, Rye, Grain and Malt – all designed by architects RotheLowman.

Each building has a unique vantage point, many with large balconies for entertainment and views of the city and beyond.  Separate street addresses give residents access to their property through beautifully landscaped internal laneways by Oculus.

The project includes The Learning Sanctuary, a 92-place childcare centre located in the Seeds building that will service families in the area.

The childcare centre has its own entry, and a carefully designed rooftop that creates an outdoor space for kids to play and interact.

Other businesses will service the community, including a new cafe and office to be located at the base of Seeds.

Little Projects says there’s also a “stunning commercial space” ideal for a retailer or office at the base of the Stables building.

“We’re creating a community, so we considered the flow-on impact on the surrounding streets and wanted to create a precinct that adds value to the neighborhood and that people want to be part of,” Mr Fox says.

While wanting to create a quality modern living environment, Little Projects worked closely with RotheLowman to preserve as much of the site’s history as possible.

“An essential part of Little Projects’ strategy was respecting the original site. In this case, paying homage to the former Tip Top factory’s history, keeping elements of the brick facade as well as the Art Deco stables, and building internal laneways reminiscent of the original style,” Mr Fox says.

“We have always seen Brunswick East as an up-and-coming suburb, and we have now unlocked its potential through this project. It’s an exciting step forward for Melbourne’s north.”

“It’s easy to see why Brunswick East is a desirable place for savvy Melbournians to roll out the welcome mat. There are multiple tramlines taking commuters in all directions, restaurants, cafes, boutiques and Merri Creek’s picturesque walking and riding trails nearby.”

Little Projects has completed nearly 1000 apartments since 2009, with 750 units to be delivered by the end of 2015.

The company has an accumulated portfolio valued at $960 million in projects completed or under construction.

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