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New project on old bakery site in Tip Top location

The Age - Apartment Guide

Apartment Guide – The Saturday Age
September 13, 2014

A development acknowledges its previous commercial use and pays tribute to an area’s history.

Memories of the bakery it has replaced have been kept alive in Little Projects’ latest $215 million development on the corner of Edward and Weston Streets, Brunswick East.

The six buildings in the complex comprising 411 apartments and luxury townhouses, have been named Silo, Seeds, Rye, Stables, Grain and Malt – sparking a strong reminder that this was once the home of Tip Top Bakeries, which closed 10 years before the development purchased the 1.2 hectare site in 2009.

Each building contains a mix of one and two-bedroom apartments and townhouses. The developer Little Projects worked closely with project architects ROTHELOWMAN to provide a development that acknowledged the site’s previous commercial use and paid tribute to the history of the area.

Through Little Projects vision, the recently completed site has become an exciting new lifestyle precinct, reinvigorating the surrounding neighbourhood and adding fresh appeal to the urban landscape.

Brunswick East is a desirable place for savvy Melburnians to live – with multiple tramlines to take commuters in all directions.

Little Projects managing director Michael Fox says the company recognises Brunswick East as an up-and-coming inner city suburb and it is good to see the regeneration of the precinct with so many new restaurants, cafes and retailers opening up and little Projects residents calling the area home.

ROTHELOWMAN managing principal Kim Lowman says the project incorporates the 1930s art deco building and the original stables complex.

“Contemporary additions provide a striking but polite balance between historic and modern architecture” Mr Lowman says.

“Wherever possible new shapes and forms subtly suggest imagery reflected in its bread making history.

“The balcony shape on the six-storey Seeds is bulbous like wheat kernels, and the fluid lines of a silo are seen in the façade of the eight-storey Silo building.”

Mr Lowman says the building was cleverly planned to make the most of city views and penetration of natural light.

“The design incorporates real sustainability initiatives including the use of photo volaic cells (PVC) to generate electricity for the complex,” he says.

While the development has been designed around the Silo tower, there are several important community initiatives featured in the site.

One of the provision of a café and The Learning Centre, a rooftop childcare centre able to cater for 90 children and offering several outdoor areas, within the Seeds building.

The Seeds Collection was launched only recently and is a boutique building of only 78 one and two-bedroom apartments complemented by huge entertainment-style balconies – providing an outdoor retreat offering both privacy and unique design.

The interior spaces of the Seeds building have been designed with warm, neutral palettes using high-quality fixtures and fittings and thoughtful storage solutions unparalleled to anything currently available.

There are still a handful of spacious 71 square metre plus balcony two-bedroom apartments available for sale (from $587,000) within the Seeds building.

Little Projects has also launched the Malt Townhouses, which have only recently been completed.

Each of the eight townhouses features three bedrooms, sizeable wardrobes, second living area or media retreat and a huge open plan living area – ideal for year round entertainment.

The homes offer secure underground parking and plenty of storage and start at $1.15 million.

The Stables building also has commercial space at its base ideal for retail or office use.

In a new innovation for a Melbourne-based residential developer, Little Projects introduced the experience centre at the base of the Stables building. Owners were able to meet with the Little Projects team, have a guided tour of their apartment and the development prior to settlement.

New residents and investors also receive guides to the local area including special rewards and discounts from local retail partners and a “Little Move In Guide” that carefully steers the purchaser through the settlement process step by step.

Michael Fox says that this have been of enormous help to residents while the boutique-style residences and additional amenities have made the development an attractive prospect for all concerned.

“We are creating a community, so we considered it’s flow-on impact on the surrounding streets,” he says. “We also wanted to create a precinct that added value to the neighbourhood and of which people wished to be part of,” he says.

For more details, call 9234 0050 or visit Little Projects Live Brunswick East Information and Sales Centre for a private inspection from 10am-4pm Saturday to Thursday at 183 Weston Street, Brunswick East.

Photography credit: Peter Clarke

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