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Tip Top winner of 2014 Urban Renewal UDIA award

The Urban


The Urban

December 2014 Edition

The Tip Top development is a pioneering urban renewal project in Brunswick East, transforming a large iconic industrial site into a complete residential community including the provision of a childcare centre.

The project is on the site of the former Tip Top Bakery: a local landmark that was established in 1939 by Northern Bakeries. It comprises a principal building along the Edward Street frontage, which is significant as a large and sophisticated example of the Dutch Modernist approach, with the remainder completely closed in, occupied by production and manufacturing areas.

The result of two years of extensive planning and rigorous consultation with the local and State Government and the community, not only does this development honour the site’s iconic history, the former Tip Top bakery site, but also creates a successful project that adds life and value to this emerging, inner city community.

Designed by architecture firm RotheLowman, the site has been transformed into a series of six residential buildings containing a mix of apartments; from interior-designed apartments, townhouses, duplexes and entry-level apartments, to suit a range of owner-occupiers and investors, as well as a high proportion of first home buyers, who took advantage of the generous first home owners grant available at the time.

The interior spaces have been designed with a warm, neutral palette to encourage the resident to inject their own personality into their home.

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