Sales at Signature Broadbeach exceed $153 million

Media | 13 Apr 2020

Sales at Signature Broadbeach exceed $153 million

Interstate and local buyers have helped drive luxury apartment sales at Signature Broadbeach to a total of $153 million following a busy start to 2020 for the developer Little Projects and marketing agent KM Sales and Marketing.

Sales gathered pace in the first quarter of the year as construction progressed on the $210 million project, which is backed by high-profile Melbourne businessman Paul Little.

Director of KM Sales and Marketing Jayde Pezet said the sales to date mark a successful debut to the Gold Coast market for Little Projects.

“We are pleased to announce that Signature Broadbeach has now secured buyers for 184 of its 245 apartments since its launch,” Mr Pezet said.

In its latest construction update, Little Projects says basement foundations and perimeter walls have been completed and excavations for the four-level basement carpark are well advanced.

The tower crane is expected to be on site in late April as construction progresses in earnest on the 35-storey development.

Designed for resort-style living in the heart of Broadbeach, Signature Broadbeach is proving to be ‘something for everyone’, including international buyers, according to Leighton Pyke, director of Little Projects.

“Sales and inquiries are coming from a variety of quarters, largely local owner-occupiers and interstate investors, primarily from Sydney, Melbourne and rural Victoria,” said Mr Pyke.

“Interstate investors are purchasing for an income earning lock-and-leave holiday home on the Coast, and that’s been a solid trend since the launch of this project.

“We’ve also had a number of international investors among our buyers, mainly from New Zealand and Japan. Inquiries have been quite healthy across the board.”

Signature Broadbeach has been specifically designed to offer the best in resort-style living within easy access to the urban amenities of one of the Gold Coast’s most sought-after beachside suburbs.

Located at 12-18 Philip Avenue, it is just half a block from a patrolled beach and one block from the centre of Broadbeach. It is within walking distance of Pacific Fair, Star Casino, the Gold Coast Convention and Exhibition Centre and the café and dining heart of Broadbeach.

The development offers a combination of one, two and three-bedroom apartments, all oriented towards the ocean to maximise views, with prices starting from $515,000.

Award-winning design team Rothelowman and SJB Interiors have crafted the project and its interiors with the apartment owner in mind.

“The quality of fittings and the level of resident amenities are among the highlights that buyers have noted within this development, and it’s just as important for investors as it is for the many owner-occupiers who have been won over by Signature,” said Mr Pyke.

Residents’ amenities include a 50-metre infinity-edge pool and a recreational heart known as Deck at Signature. This comprises an entire level featuring a landscaped lawn area, barbecue and teppanyaki facilities, private lounge and dining room, sauna, steam room and spa, gymnasium and cinema.

Signature Broadbeach is a joint venture between Melbourne-based, international award-winning Little Projects, chaired by Mr. Little, and KM Develop, a leading Australian property development business led by Haydn Law.

Little Projects are considered Melbourne’s premier private developer having delivered over 2,000 apartments and townhouses across the city.

KM Develop, operating since 2002, have a combined 65 years’ experience, specialising in project acquisition, development and delivery.

Together the renowned developers have delivered projects totalling over $3.5 billion across residential and commercial markets throughout Australia.

The luxury Signature Broadbeach development is scheduled for completion in the first half of 2022.


By Steve Hunt for